Thursday, September 26 | 10:00 - 11:00 a.m.
Main Stage: Hope Ballroom DE
Crisis Communications in the Digital Age
Corporate communications in crisis situations can preserve or destroy brand value. Our panel of experts will outline best communications practices in the digital age, address the impact of citizen journalism and social media on crisis communications strategies, review recent examples of communications failures, and prepare you for calls from reporters.
1.0 CLE accredited in Delaware, Illinois, Ohio, Pennsylvania, and Texas. Other jurisdictions pending.
1.2 CPE credits in Communications and Marketing
Prerequisites: Basic knowledge of financial and operational restructuring
Who Should Attend: All restructuring professionals are welcome
Advanced Preparation: None
Program Level: Intermediate
Delivery Method: Group Live
Refunds and Cancellation: Notification of cancellation must be submitted via email to firstname.lastname@example.org. Phone cancellations are not accepted. Cancellations received on or before Monday, September 9 will be refunded less a $250 processing fee. Cancellations received after September 9 will not be refunded.Turnaround Management Association (TMA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
Brenda Adrian has been with the firm for more than 20 years. Although she has been involved in various aspects of the firm’s work over the past two decades, she specializes in working with clients’ management and outside advisors to develop and implement communications plans to ensure successful financial and operational restructurings. Her expertise includes the development of key messages, timelines and logistics and the timely dissemination of all internal and external communications to the media, employees, creditors, vendors, customers and other key constituencies.
During her career, she has provided strategic communication counsel in more than 200 in- and out-of-court restructuring, including Schwinn, Global Crossing, Hancock Fabrics and Delphi as well as Readers’ Digest, Laidlaw and Swift Energy.
In addition to her experience in restructuring matters, Ms. Adrian has developed and implemented communications plans in connection with IPOs, litigation support issues, high profile management changes, M&A projects and a number of other high profile cases.
Ms. Adrian has written and collaborated on a number of professional journal articles, including “Keeping Employees in the Loop: Communications Plan is Crucial to Smooth Restructuring,” Turnaround Management Association; “Proactive Campaign Can Influence Chapter 11 Coverage; Ignoring Media Interest is Naïve,” Turnaround Management Association; “Communications – What You Need and Why,” Financier Worldwide; and “The Media and Chapter 11: Necessary Evil or Useful Tool?” Daily Bankruptcy Review Small-Cap.
Ms. Adrian is also a frequent guest speaker at industry events including law firm retreats and the Kellogg Turnaround Management Conference – Leading Corporate Renewal, hosted by the Kellogg School of Management, Northwestern University. Her speaking engagements explore how companies in crisis manage the dissemination of information to their constituents as well as what types of messages are critical to convey.
She holds a BA degree in public relations from Pepperdine University.
Jennifer Mercer, Paladin Management Group
Jennifer E. Mercer has more than 20 years of experience providing strategic communications counsel to companies large and small. With a career rooted in financial and business communications, Jennifer is an expert at creating both internal and external communication strategies around important initiatives including corporate messaging, strategic planning, public relations, litigation support, reputation and crisis management. Jennifer excels at working closely with internal corporate teams and company advisors to develop and execute strategic communication programs that strengthen brands, minimize risk, and manage reputation.
A veteran of the communications field with both corporate and agency experience, Jennifer has led complex communication campaigns for numerous companies across a broad range of industries including energy, financial services, homebuilding, retail, media, non-profit, pharmaceuticals, professional services, restaurant, retail, and technology.
Prior to Paladin Strategic Communications, Jennifer served as Vice President and leader of the Strategic Communications group at Donlin Recano & Company and before that, she launched and led the Strategic Communications group at Epiq. Other experience includes developing and managing critical communications programs for clients at some of the world’s leading public relations firms, including MWW Group, Hill & Knowlton, and Sitrick & Company. She has also served as the Director of Public Relations managing the public relations for the CEO of Hitachi Data Systems and as the Director of Communications of a leading information-management and professional services firm.
Jennifer earned her bachelor’s degree from the University of California, San Diego. She sits on the board of the Turnaround Management Association (TMA) Southern California Chapter as the Communications Chair, is a board member of CARE (Credit Abuse Resistance Education), and is an active member of the American Bankruptcy Institute (ABI), the Association for Corporate Growth (ACG), and the Public Relations Society of America (PRSA). She is a published author and frequent speaker on topics related to organizational change and crisis management.
Andrew Scurria covers financial distress and debt restructuring for The Wall Street Journal and WSJ Pro Bankruptcy, with an emphasis on energy companies, retailers and municipalities. He is based in New York.
Joe Solmonese leads the Gavin/Solmonese Corporate and Nonprofit Engagement practice located in New York City and Washington, D.C. As a proven Interim Executive Manager (IEM) and transformation consultant, Joe brings the right people and processes together to challenge established thinking and drive change. He believes the most effective way to bring value to a client is to become their partner. Large and small organizations alike, agree that Joe’s experience in transforming the mindset of all stakeholders to define and achieve their goals is his key strength.
Industry and government leaders praise his expertise in corporate strategy, organizational effectiveness, public affairs, and policy development. He also has significant experience advising political campaigns.
Prior to forming Gavin/Solmonese, Joe served as President of the Human Rights Campaign (HRC) and as CEO of EMILY’s List – one of the nation’s largest political action committees.
His work at HRC included championing the discriminatory Federal Marriage Amendment defeat in 2006, the passage of marriage equality in eight states, the repeal of the U.S. military’s “Don’t Ask, Don’t Tell” policy, and the passage of the Matthew Shepard and James Byrd, Jr. Hate Crimes Prevention Act. At EMILY’s List, he served in several senior leadership roles including CEO.
Joe is currently engaged by Planned Parenthood Federation of America as the Transition Chair, following the departure of Cecile Richards and appointment of Dr. Leana Wen as the new president.
Joe is the author of “The Gift of Anger” published in 2016. In his book, he shares numerous stories about harnessing anger – especially when dealing with complex, divisive issues – to achieve a stronger, more productive outcome.
In leading 50 Words, Linda McDonough helps clients with communications, strategy and marketing challenges. She has particular depth working across the entire financial services and professional services industries, but draws upon a variety of cross-industry experience as well. She has assisted clients in all areas of corporate strategy development, market segmentation, marketing planning and implementation, new product development, sales force effectiveness, branding and business growth strategies.
She is a trusted advisor who has guided messaging and communications programs for clients in crisis situations, helping to strengthen stakeholder confidence and preserve value. Prior to founding 50 Words, Linda was Vice President for the Revolving Credit Group of Textron Financial, where she led a team of marketing, strategy and communications professionals.
Linda is a former President of the Philadelphia Chapter of the TMA. In addition, she serves on the board of the Greater Philadelphia Network of IWIRC and is a member of the Secured Finance Network, IFA, NYIC and ABI.
Linda earned her MBA and a Bachelor’s degree in finance from St. Joseph’s University.